#387: "Official" Days

Newsfeeds or people that giddily announce that it's National xxxx Day.  There is no novelty in this because there is no real authority and anyone can say anything, so it's getting very old.  Example today: National Rum Day.  It's like every PR person representing some product has to create one of these fake days or else they will lose face to their cohorts in the other industries.  Severity: 3